## page was renamed from management/WardleyMaps
= WardleyMaps =

 * Strategy is the art of manipulating an environment to gain a desirable outcome.”
  ― Simon Wardley, THE ART OF STRATEGY: Steps Towards Business Agility 


 * Wardley Mapping is an approach to business strategy, whereas a Wardley Map is a diagram created in Wardley Mapping to explore the competitive landscape.

== The Art of War-dley ==

Simon Wardley, the creator of Wardley Mapping, was inspired by Sun Tzu’s The Art of War, 
in which the ancient strategist lays out five factors of warfare.
Wardley updated the list for the modern business environment:

 * Purpose – the “why” or moral imperative behind what you are doing
 * Landscape – a map of the competitive environment
 * Climate – the external forces acting on the environment
 * Doctrine – the training and standard ways of operating
 * Leadership – context-dependent strategic decisions

== Building a Wardley Map ==
 * https://drawio-app.com/blog/wardley-maps-for-confluence/#

 * A Wardley Map is drawn along an x and y axis.

=== Steps ===
 1. The y or vertical axis represents a value chain, starting with your users at the top, followed by their needs. 
    * This is an opportunity to consider who your work benefits, who might be missing from your usual picture, and if they have needs that are not being met.

 2. Next, you’ll list the capabilities of your product/service that meet those needs.
    * For example, your user may have a need for online photo storage, which is met by your website. 

 3. Your capabilities will have needs in turn – your website, for instance, will need a hosting platform - which will be met by yet another layer of capabilities, whether they come from your business or a supplier. 
    * Continue until you have a full picture of the system of needs and capabilities.

 4. Once you have your value chain, it’s time to plot it across the x axis.
    * This represents four stages of evolution for the capabilities: Genesis, Custom Built, Product/Rental and Commodity/Utility.
     * In the Genesis phase, capabilities are rare, poorly understood, and constantly changing.
     *  Over time, market forces like competition will move capabilities towards the right, in the direction of commodities/utilities, where they become common, well-defined and high volume. 
     * Think of the emergence of a new technology like the Cloud, and its evolution over the past decade.
     * There are many other properties for each of the stages of evolution that can help you think about the development of your system.
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CategoryManagment