Dynamite Presentation

Mar 03 2012

Great presentation

→ 1. Do I know EXACTLY what decision I want my audience to make?

→ 2. six emotional keys a.Greed b.Fear c.Altruism d.Envy e.Pride f.Shame

⇒ Goal #1: RAISE the likelihood of pain and LOWER the likelihood of pleasure if a decision IS NOT made.

⇒ Goal #2: RAISE the likelihood of pleasure and LOWER the likelihood of pain if a decision IS made.

→ 3. Research the Audience (Belief system)

→ 4.Craft The Story

⇒ Rule #1: The story starts with an “heart-stopper.”

⇒ Rule #2: The story is about the audience… not about you.

⇒ Rule #3: The story ends with a “risk-remover”, then a “close.”

→ 5. Compose Your Slides

⇒ Rule #1: Prepare anew for each audience

⇒ Rule #2: Base your slides on real research. (Use meaning full terminology.)

⇒ Rule #3: Don’t just tell… show and tell.

⇒ Rule #4: Mix it up.

⇒ Rule #5: Plan how to direct the audience’s attention.

⇒ Rule #6: Don’t overwhelm.

⇒ Rule #7: Use a full range of communications options.

⇒ Rule #8: Build in breaks.

→ 6. Rehearse, then Go For It

⇒ Rule #1: Don’t hand out copies.

⇒ Rule #2: Keep your slides in sync.

⇒ Rule #3: Talk TO the audience, not AT them.

⇒ Rule #4: Don’t focus on your notes.

⇒ Rule #5: Direct the audience’s attention.